Meet the team!

We're positive, passionate people who are serious about creating an experience for our customers that's unlike any practice management software you've ever used. We hope it shows.

Howard - CEO | Co-Founder

CEO | Co-Founder

Howard is an INFP with over 20 years of experience in the information technology industry. He is proud to have earned his MA in Counseling Psychology with an emphasis in Depth Psychology at Pacifica Graduate Institute.

Fletcher - COO


Fletcher is an ENTP. He's always asking "why" and searching for ways to do things better.

Ralph - CTO | Co-Founder

CTO | Co-Founder

Ralph is an ENTP. He's a serial entrepreneur and avid sailor, who loves tech, building products and great teams. His spirit animal is a butterfly.

Pam - Director of Product

Director of Product

Pam leads the Product team at SimplePractice and is an ENFP. Besides building products, she enjoys interacting with customers and watching bad reality TV.

Charlene - Business Development Manager

Business Development Manager

Charlene is an INTJ who loves taking on new challenges and solving problems. She enjoys snowy mountain ski days and traveling. Her favorite places to travel are Sydney and Tokyo!

Phillip - Product Communication Manager

Product Communication Manager

Phillip is an ENTP. He owns over 30 board games and can be seen around LA performing improv and standup comedy.


Senior Data Analyst

Daren works closely with the product, marketing, and customer support teams to help them use data to guide their decision-making. Her background is in statistics and business analytics, but she's also an expert at many other unrelated things like vacuuming, finding good deals, and navigating Los Angeles.

Tricia - Culturalist


Tricia is left handed and right brained with an appetite for life. She's a free spirit with an entrepreneurial attitude who appreciates the uniqueness of others. She’s a culinarian, mother of a feisty 7 year-old, kitchen experimenter, and adventure seeker.

Tiffany - Product Designer

Senior Product Designer

Tiffany is an INFJ. She’s originally from Australia but has traveled extensively. She’ s a dog foster-mom and practices Brazilian Jiu-Jitsu 5 times a week.

Jeff - Senior Product Designer

Senior Product Designer

Jeff is a self-proclaimed nerd, product designer, front-end tinkerer, husband and father. He loves garage rock, Led Zeppelin vinyls, minivans, Tolkien & Discworld, and his collection of colorful pants.

Emily - Lead Visual Designer

Lead Visual Designer

Emily is an ISFP. She enjoys all aspects of art, especially the way design makes even mundane things beautiful and functional. She's super optimistic and likes to believe the best of people.

Rachel - Controller


Rachel Just moved cross country to LA. She loves doing jigsaw puzzles and crossword puzzles, and hanging out with her dog, Reggie. She looks forward to teaching him how to surf!


SmartBilling Pro Manager

Dylan is an ENFJ-A. He is a life-long music fan and musician who loves to spend his free time in his rehearsal studio banging on drums and playing loud guitars. Recording original music is his favorite way to enjoy the day. He loves cats, traveling and old episodes of the Simpsons.

Alex - CDirector of Customer Success

Director of Customer Success

Alex is an INTJ. He's an LA native who reaches his flow by splitting lanes on his motorcycle on the freeways. You'll find him at his favourite breakfast spot with his sons in K-Town early weekend mornings.

Trevor - Customer Education and Onboarding Lead

Customer Education and Onboarding Lead

Trevor is an ENFP and customer experience is always on his mind. He's an avid instagrammer and lover of Disneyland.

Will - Senior Insurance Specialist

Senior Insurance Specialist

Will is an ESFJ. Complicated things don't scare him. He's also the resident insurance guru. He likes early morning walks, new podcasts, and has jumped out of a plane before!

Tiffany - Insurance Specialist

Senior Insurance Specialist

Tiffany is an INFJ. On weekends she goes on rock climbing adventures with her adorable doggo son, Cosmo. When she's not training hard for her rock climbing career, she enjoys an occasional binge on video games, sci-fi, mystery, fantasy, and anime shows, and browsing through Reddit.

Marisa - Product Specialist

Product Specialist

Marisa is an ENFP-A, born in the south and raised on hospitality. She's a film buff who writes fan fiction in her spare time, loves British comedies, and world exploration.

Jaki - Senior Product Specialist

Senior Product Specialist

Jaki is an ENFJ who attended comic-cons for over a decade and has a lot of opinions about sci-fi and pop culture. She will eat anything with melted cheese on it.

Maggie - Insurance Specialist

Insurance Specialist

Maggie is an ENFP and a Pittsburgh native. When she's not tackling insurance tickets she enjoys reading, drinking tea, and fine-dining.


Technical Product Specialist

Michelle is originally from Palm Beach Island, FL. She loves the beach, cats, wine, and delicious foods. She's a total nerd and has been in tech her entire career, despite earning a BA in History. She's a gamer, a lifelong learner, and loves to travel — she's seen 49 of the 50 states, most of Europe, North Africa, most of the Caribbean, Mexico, and Russia.

Laura - Product Specialist

Product and Knowledge Center Specialist

Laura is an ENFJ. She’s an Alabama transplant who enjoys treating everything like an adventure, reading sci-fi and fantasy novels, playing video games, catching late movies, and exploring LA.

Dustin - Product Specialist

Insurance Specialist

Dustin is an INFJ who sings a cappella, practices yoga, and hopes to one day be a Jiu Jitsu master. The force is strong in this one.

Deepa - Product Specialist

Product Specialist

Deepa is an INFJ, who helps manage the community at SimplePractice. While she studies for her MHA degree in her free time, Deepa also enjoys relaxing by the beach and exploring the city!

Ryan - Product Specialist

Product Specialist

Ryan is an ENFP-A. He's an adventure/adrenaline junkie, musician, traveler, and off-road racer. John Muir is his spirit animal.

Cate - Product Specialist

Product Specialist

Cate is an ENFP. She loves doing anything outside, skiing, walking her dogs, DIY crafts and refinishing furniture projects. She's a fan of Winter, snow, and sushi.

Michael - Product Specialist

Product Specialist

Michael is an INFJ, mostly. He has worn many hats in his professional life and SimplePractice offers the chance to flex some new muscles. He's a geek to the core, and enjoys making food for his family.

Dominique - Product Specialist

Product Specialist

Dominique's an ENFJ-A. On weekends you can find her getting lost in music, her writing or attempting to dance. She's a yogi and avid traveler who is always ready for the next adventure.

Ellie - Product Specialist

Insurance Specialist

Ellie is an ENFP and a huge Star Wars nerd. She's very into horror movies, but electronic music has her heart. She spends nights and weekends producing, writing, and singing.

Paige - Product Specialist

Product Specialist

Paige is an ENFP, CA native, and pizza enthusiast. Outside of work, she can be found recording new episodes of her true crime podcast, managing the lineup for her RuPaul's Drag Race Fantasy League, or performing standup comedy.

Anne - Product Specialist

Product Specialist

Anne is an INTP. She spent the last 4 years working for international companies in China, Australia, and Thailand. Last year she started a small project selling handmade meditation cushions supporting female entrepreneurs in Thailand.

Sasha - Product Specialist

Product Specialist

Sasha is originally from Novi Sad, Serbia. In her free time she gives private basketball lessons. She loves socializing and meeting new people with different backgrounds, enjoys working out as well as beach & mountain activities, and occasional dancing nights.

Matt - Product Specialist

Product Specialist

Matt is an ENFJ. He's a dog dad to a goofy 16lb Yorkie-Poo named Cashew whom he loves dearly. Matt enjoys attending sporting events particularly hockey and football, and also plays in a recreational dodgeball league for fun.

Ashley - Insurance Specialist

Insurance Specialist

Ashley is an ESFJ. She grew up in Tulare, CA, a small town know for dairies and the Farm Show. She's worked in the medical insurance field for over 10 years, and just moved down to LA from Portland, OR, partly to be closer to her very large extended family!

Marlina - Product Specialist

Product Specialist

Marlina is an ENFP. She's passionate about mental health, social rights, and anything covered in chocolate. Aside from the New England states, Alaska, and Iowa, she has been to every U.S. state.


Customer Success Coordinator

Niki is an ENFP. She loves people and connection and is on a mission to live life to the fullest. She is extremely passionate about inner well-being and all things loving. In her free time she likes to read, write, explore, work out, eat healthy food and sing.

The most important part of our company is you.

SimplePractice is built for you and supporting your success is one of our top priorities. We strive to provide you with unparalleled support and encourage you to let us know how we can improve our products to serve you better.

Check out our help center

“Honestly, I am consistently blown away by the speedy and conscientious support from SimplePractice. I don’t know if I have ever experienced better support from any other company.”


“I have been searching for a way to manage my mental health practice without hiring someone. I need practicality, simplicity and speed. SimplePractice exceeded my expectations. The customer service is amazing. I’m hooked.”


We believe that simplicity should be at the core of our products. Our goal is to make secure, powerful, and easy-to-use software that exceeds your expectations.


The idea for SimplePractice came from our desire to build a practice management software product that would be simple, intuitive and easy to use. The core product provides the necessary features to run your practice and help meet the legal and ethical requirements to document treatment and protect patient information. We are deeply committed to working to always improve the user experience and responsibly add features that bring value to the product.